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FOR IMMEDIATE RELEASE
July 7, 2006
Robin Vitols
602.957.8844
robinvitols@yahoo.com
CROSSROADS MARKET OPENS IN VAIL VILLAGE
VAIL, CO (July 7, 2006) – Crossroads Market, a new grocery and convenience store at the Crossroads Center, has opened in the former location of Alfalfa’s and, more recently, Clark’s Market. The store will serve Vail residents and visitors until the shopping center is razed in 2007 for construction of developer Peter Knobel’s Solaris mixed-use project.
“When Clark’s Market was soon to close, Peter Knobel approached me about taking over the space and continuing grocery service for the Vail Village community,” said Robert McNichols of Daedalus Real Estate Advisors. “We were already planning to open the Marketplace on Meadow Drive later this year within our One Willow Bridge Road development, so it was a natural fit for us to step in begin providing grocery and convenience items to fill the void.”
Since announcing plans for Crossroads Market in April, the Daedalus team has completely renovated the interior of the 4,500-square-foot space for a variety of grocery, deli and convenience store services. Crossroads Market now offers fresh grocery items, dry goods and sundries merchandise. The store features merchandise from popular local vendors, an upgraded deli & café area and an array of fresh take-away prepared foods. Café seating is available so customers can choose to stay and dine in the Market. A coffee bar and bakery area also is included in the store design.
“Crossroads Market, which we view as a transition store, is a unique retail amenity to Vail Village and a market testing vehicle for Marketplace on Meadow Drive,” said Peter Wilson, general manager of Crossroads Market and Marketplace on Meadow Drive. When the Solaris project is completed, it will include a convenience store, Marketplace, Too!, to complement the gourmet services of the Marketplace on Meadow Drive.
“A variety of local retailers have been affected by recent construction in the heart of Vail Village,” said McNichols. “Peter Knobel has encouraged us to work with other Vail retailers to help bridge the gap until the redeveloped Solaris project is in place. As a result of his efforts and ours, the Crossroads Market includes newspapers and periodicals by Verbatim Books, cooking supplies by To Catch a Cook, flowers by HotHouse Flowers and A Secret Garden, pet supplies by Mountain Dog and drycleaning pick-up and delivery services by Colorado Mountain Cleaners.”
Verbatim Books will now operate two smaller shops within Vail Village. It will offer a section of news and periodical merchandise within Crossroads Market and also a bookstore in the new retail addition to the Sonnenalp Resort.
Longtime retailer in Vail, Scotch on the Rockies, recently closed its store. However, owner Susan Swimm will provide merchandising assistance to Crossroads Market.
In addition to the interior renovations, Crossroads Market now features new outdoor café seating as well as special delivery services via its unique grocery delivery truck, a vintage 1926 Ford Model T Pickup. The truck can be seen around Vail Village this summer as it delivers night of performance picnic baskets, officially known as the Bravo! Basket, to the Gerald R. Ford Amphitheater prior to each Bravo music performance. The truck will also be a showpiece during the Farmers’ Market on Meadow Drive where families can be photographed with this unique vehicle.
Another village amenity being maintained by efforts of McNichols and Knobel is the Crossroads Cinema. Economic pressures resulting from recent changes were pushing that business towards closure. McNichols has worked with the cinema owners to reopen the theater business July 14. The continuation of Crossroads Cinema will bring new changes for movie patrons as plans include live performances in the 250-seat main theater. Summer programs of live children’s theater will be presented in conjunction with the weekly Farmers’ Market on Meadow Drive. Plans also include a winter jazz series at the Crossroads Cinema in conjunction with the Vail Jazz Foundation. Other events and performances will supplement the cinematic offerings. In addition, new concession options at the Cinema will now be provided by Crossroads Market.
“We’re all working together to keep the small retail businesses alive throughout the Vail Renaissance,” said Knobel. “Once the Solaris project is approved and moves forward, we’ll all be able to set our sights on its completion and the return to thriving retail business to the heart of Vail Village.”
About Crossroads Market
Crossroads Market is a new market located in Crossroads Center. Developed by Daedalus Real Estate Advisors, Crossroads Market features fresh grocery items, dry goods, sundries, a deli and café and specialty items including fine baked goods, fresh flowers, books and periodicals, cards and gifts.
About Marketplace on Meadow Drive
Marketplace on Meadow Drive is a unique market concept located on the ground floor at One Willow Bridge Road featuring gourmet groceries and prepared foods, deli service, coffee and baked goods, a sweet shoppe with a crepe bar, gelato and smoothies, a wine and tapas bar, a spirits store and unique gifts with an upscale village atmosphere throughout. Marketplace on Meadow Drive is another Daedalus development.
About One Willow Bridge Road
One Willow Bridge Road is one of the first new developments as part of the Town of Vail’s “Billion Dollar Renewal”. The private residence club is the first of its kind in Vail Village and offers opportunities for whole or fractional ownership of two, three and four bedroom units to an elite group of consumers. One Willow Bridge Road offers state-of-the-art amenities and exclusive resort management services by the world-famous Sonnenalp Resort of Vail. One Willow Bridge Road is another Daedalus development. For more information, visit www.onewillowbridgeroad.com.
About Daedalus Real Estate Advisors, LLC
Daedalus Real Estate Advisors, LLC, is a Phoenix based commercial real estate services company that provides investment, development and communications consulting to corporate real estate clients. Consistently recognized as one of the state's most influential developers by Arizona Business Magazine, Daedalus creates exclusive lifestyle experiences through office, industrial, retail, golf and residential development. For more information visit www.daedalusllc.com.
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